• Day One
  • Day Two
  • Day Three
  • Day Four
  • Day Five
  • Martha Goes Spark: Rosie Percival & Ruth Friedlander

    Cookbook creators Rosie Percival and Ruth Friedlander were both born in New Zealand, studied Media Arts at Wintec and are now based in Melbourne, Australia.

    “In the overblown world of glossy cookbooks, how do a couple of humble suburban greenie authors get noticed? Visual arts graduates Rosie Percival and Ruth Friedlander coupled their love of food and passion for design to craft a delightfully simple vegetarian publication that’s hard to ignore.

    The duo’s green principles extend to 100 per cent recycled paper and vegetables based inks; it comes packaged in a reusable book bag fashioned from organic cotton and manufactured in India under a fair trade system.

    Called Martha Goes Green, its other message is of course, that eating less meat is a positive environmental contribution. The reference to Martha in the title refers to renowned US cookbook queen Martha Stewart, a name chosen to infer that “anyone can go green”

    (Veronica Ridge, The Age Epicure 2009)

    About Rosie and Ruth:

    Since completing a Bachelor of Media Arts (Moving Image) in 2006, Rosie Percival has worked for NZ filmmaker Gaylene Preston, lived in Kansas City and is now studying Iyengar Yoga teacher training and working for Blackmagic Design: a video technology company based in Melbourne, Australia.

    Ruth Friedlander has just returned to Melbourne after spending 2 months eating her way around South East Asia and China. She has completed a master-class in graphic design at Shillington College in Melbourne and is now juggling a freelance multimedia design career with full time work as an in-house graphic designer for the largest women’s-only health club in Australia.

    Rosie and Ruth are in the initial stages of developing an online vegetarian cooking resource and blog as well as a brand new cookbook. As of this year they will also be embarking on the creation a new food column for Australia Natural Health Magazine.

    About Martha Goes Green
    Martha Goes Green is entirely self-funded, published and distributed. With the explosion of ‘DIY’ (doing it yourself) and ‘going green’ the book has been featured in numerous magazines and has been an overwhelming success.

    Martha Goes Green was produced solely by Media Arts graduates and is a great example of how interdisciplinary skills can come together.

    – Rosie Percival – Bachelor of Media Arts (Moving Image)
    – Ruth Friedlander – Bachelor of Media Arts (Digital Media Design)
    – Jessica Symonds – Bachelor of Media Arts (Photograpy)
    – Jessica Honey – Bachelor of Media Arts (Honours)(Painting)
    – Hazel Squair – Bachelor of Media Arts (Communication) .


    Martha Goes Green workshop: Wednesday 11 August, R Block
    The workshop will include an overview of the advantages of self publishing vs. commercial publishing and their shared experiences in creating Martha Goes Green, from concept to marketing to distribution and all the steps in between.

    Participants are invited to bring along examples of their art and/or writing and take part in an informal workshop, incorporating creative collaboration, brainstorming, design and distribution exercises to help give participants the confidence to launch and sell their own publications

    Contact Mark.Curtis@wintec.ac.nz to book a place