• Day One
  • Day Two
  • Day Three
  • Day Four
  • Day Five
  • Cheryl Reynolds (Soda INC)

    Cheryl Reynolds is a creative entrepreneur and business leader with over twenty years experience at national and international levels across the creative digital and technology sectors.

    Before making New Zealand her home, Cheryl was Managing Director of Antenna Audio UK, the global leader in digital interpretation for museums and cultural institutions worldwide. Prior to that she started-up and led a wide range of commercial and non-profit cultural organisations including Impressions Gallery York and Camberley Theatre Surrey. 
 Cheryl came to New Zealand in 2003 to take up the role of Creative Industries Director at Wintec where she led the development of a range of innovative projects including SPARK and SODA Inc.

    When SODA Inc opened its doors in 2009, Cheryl was invited to become its founding CEO, which she says has to be one of the best jobs in the world. Cheryl holds a Post Graduate Diploma in Business Management and a Masters in Fine Arts. She is an artist and aviator in her spare time.

    Cheryl will run a workshop on the steps to establishing creative business practice. Note: this workshop is now fully booked.